Artwork Guide

Sending your Print-ready Files

We accept all files electronically. Please files up to 10mb after placing an order or update an existing order in your ‘My Account’ area.

File Formats

PDF’s are the best format for you to provide your artwork, please make sure your images are at least 300dpi and all colours are correct.

Paper Size

Artwork should, ideally, be set at 50 or 100% (update your naming convention to include % scale). If you are supplying artwork set to a cutter guide, please make sure you have applied bleed where needed and also left any print free areas as per the cutter.

Fonts

When supplying a PDF file, all the fonts should be embedded or outlined. If supplying original artwork all the font files must be included within a clearly marked folder within the main artwork folder.

Bleed & Crop Marks

Bleed: If your design includes colour or images which are printed up to the edge of the page, please provide 3mm (preferably 5mm bleed) of additional artwork to all sides. Bleed avoids the risk of white edges on your work.

Crop Marks: Show us the edge of your work so we know exactly where to trim it.

Colours

Process Colours are referred to as CMYK, Cyan (C), Magenta (M), Yellow (Y) and Black (K), four colour process or even just process. These different colours are used to reproduce a colour image. Combined together in varying proportions CMYK produces the full-colour spectrum.

Pantone colours are often specified for printing as a ‘spot colour’, a specific colour printed using an ink made exclusively and typically for jobs which require no full-colour imagery like colour matching for corporate branding to ensure consistent colour reproduction.

Pantone spot colours that are intended to be four colour process and litho printed should be converted to CMYK using the Pantone+ Color Bridge^®library. This is not necessary for digital printing as our digital presses create a colour simulation for spot colours.
Convert all RGB colours to CMYK as colour separations for printing cannot be made from RGB files.
If your job is full colour, please ensure that you work entirely in CMYK. If your program does not support CMYK or Pantone, we will need to convert your colours before printing.
Please bear in mind that monitors and desktop printers do not produce accurate representations of the press printed colour.

Scans & Images

All scans and images included in your artwork file should be supplied at least 300dpi in the correct colour mode at the placed size.

Images and logos saved from websites are mostly between 72-96dpi and are therefore unsuitable for printing. If you upscale or add resolutions to images in your image editing software, this will not increase the quality of the image and may result in blurry or bit-mapped images. For example, a 300dpi image scaled to 400% when placed is only 75dpi!

Creating a Print-ready PDF

To prepare your files for print, for the best results we prefer to receive artwork as a press ready PDF.

All PDFs should be set to high resolution to be press ready
All PDFs must include 3mm bleed (ideally 5mm) and crop marks
All fonts must be embedded within Adobe Acrobat: the ‘File > Properties > Fonts’ tab shows a full list of fonts used in the document. Every font should show as embedded or an embedded subset
Any process colours are converted to CMYK prior to creating a PDF. Converting spot colours to CMYK after creating a PDF may produce unexpected results (especially when transparent effects are involved)
We recommend using the PDF/X-3 standard
We recommend checking a PDF using the Output Preview prior to sending us your file. This can show overprinting and will list all the separations included

Artwork Guidelines